Which promotional tool is most effective in building

Home Commerce Concept of Public Relations Question Which promotional tool is most effective in building up buyers' preferences, convictions, and, most importantly, actions? Concept of Public Relations mass-market advertising segmented advertising sales promotion public relations personal selling Answer: personal selling. Explanation No Explanation Available.

Click To Add. Facebook Twitter Instagram Linkedin Youtube. All of the following are important decisions during the process of developing an advertising program EXCEPT which one? Which promotional tool is most effective in building up buyers' preferences, convictions, an 1 answer below ». Direct marketing is interactive.

Direct marketing is customized to the target audience and immediate. Messages are directed at the mass public audience. Direct marketing allows a dialogue between the marketing team and the consumer. Building one-to-one customer relationships is a key benefit of direct marketing. Caleb A answered on August 01, Solution Do you need an answer to a question different from the above?

We want to correct this solution. Tell us more. Was the final answer of the question wrong? Were the solution steps not detailed enough? Was the language and grammar an issue? Didn't find yours? Ask a new question Get plagiarism-free solution within 48 hours. Review Please. Promotion can be launched directed at consumer or trade. The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy.

Consumer incentives could be samples, coupons, free trial and demonstration. Trade incentive could be price off, free goods and allowances. Sales force incentive could be convention, trade shows, competition among sales people. Sales promotion activity can have many objectives, for example, to grab attention of new customer, reward the existing customer, increase consumption of occasional users.

Sales promotion is usually targeted at the fence sitters and brand switchers. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Sales promotion activity should under-go pretest before implementation. Once the activity is launched it should be controlled as to remain within the budget. Evaluation program is a must after implementation of the promotional scheme. Companies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders.

This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues.

Companies are looking at ways to converge with functions of marketing and public relation in marketing public relation. The direct responsibility of marketing public relation MPR is to support corporate and product branding activities.