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Yelp Elite Squad. Legal Questions. Searching Yelp. Yelp for Developers. Terms of Service. Content Guidelines. Some companies go so far as to hold contests among employees and offer incentives for getting their names mentioned in reviews or hire reputation management companies that spam their customers asking for reviews.
Asking for reviews at all, even if the business breaks norms and attempts to ask more than just their happy customers, can create a bias away from organically motivated reviews.
Take this review of a moving company, for example:. Would be 4 stars for good service, but -1 for being unreasonably pushy about a yelp review and making me write it in front of them. Our content guidelines state this policy clearly:. Over time, solicited reviews create bias on your business page — a bias that savvy consumers can smell from a mile away.
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