The co-founder of Google, Larry Page says, that the company was inspired to make Gmail because other users were complaining about problems with the existing email services at that time, like the need to delete messages all the time because of storage limits, and lack of searchability.
At the time, the two largest e-mail services, Yahoo and Microsoft, allowed users only four megabytes and two megabytes respectively for email storage. Some of these concerns were unlimited data retention, ease of monitoring, users from other providers that have not agreed on the policy sending emails to Gmail addresses, and that Google needs to change its policies to decrease privacy so they will not combine information with usage for other Google data.
In fact, Google has been the subject of many lawsuits concerning these issues. Over the years, Google stated that email users must accept that their emails will be subject for processing and claimed that the service refrains from displaying ads next to sensitive emails, like mentions of race, religion, or health statements.
Nevertheless, in , Google announced that they would not use contextual Gmail content for advertising anymore. They would rather rely on data collected in its use on other services. In there were 1.
Google changed its interface into a more minimalist design, so it could provide a more consistent look within all its products and services. The change affected different elements, which included a conversation view, concentration of information, new quality themes, a resizable navigation bar with labels and contacts, and a more advanced search.
Users were presented with the new interface design some months before the actual release, and in March , Google officially transitioned into the new design.
The users were also allowed to disabled the updates and return to the traditional inbox structure. In , Google presented a web UI for Gmail. Other updates as confidential mode, which allows users to set an expiration date for a sensitive message or to cancel it completely, and integrated rights management. In , Gmail was scheduled to get a black theme for its iOS and Android apps, but they said it was limited to only Android 10 and iOS 11 users. Nowadays, we are using different email services for communication all the time, but when it comes to UI and interfaces, Gmail might have the most unique one.
Also, probably the most unique thing about Gmail is that it allows you to manage emails in a conversation view, which is simpler and faster for the users. But Gmail was a challenge, and at first, it had the most basic frontend.
Fox knew that they wanted Gmail to look like Google, but other than that it was not that clear what Google actually meant. Back then, Google did not have a big collection of services. The company had their search engine, and needed Fox to draw some inspiration from was Google News, which had just started in September of But the search engine and the News were websites, while Gmail was going to be a web app.
So, Fox decided to take keys elements from both websites and desktop applications but without copying. Today, every web app is built like this. The more Gmail was using JavaScript, the more unique and high-tech it got. With the goal of making it easy to follow a discussion on Gmail, all the messages were put together into a group called a conversation, with a text automatically concealed. From a design perspective, they were trying to make the conversations obvious for the user, which was one of the biggest challenges.
Furthermore, there was the Business model of Gmail. Buchheit wanted Gmail to reach as many people as they could, and that was the argument for Gmail to be for free and supported by advertising. The Smart Compose feature on Gmail will finish your sentences for you. When you write an email, the unique artificial intelligence algorithm on Gmail will guess what you are about to write, then with just one click, the suggestion will be put into your text.
You and Gmail are like the best of friends, and Gmail will always try to finish your sentences! You will also be able to give feedback for Smart Compose, so the feature will get to know your style even better. What to do if you are planning on announcing a big development next week but you are going on vacation, where there is no WIFI?
With the scheduling feature n Gmail, you will be able to decide whenever you want to send an email by the exact time and date. And if you change your mind, you can always go back and change the schedule.
Gmail is full of keyboard shortcuts, which will make it much easier for you to handle the inbox. There are multiple customized shortcuts that can make it so much easier for you to navigate in your Gmail. A tab for keyboard shortcuts should appear in the settings window. No more emails sent to the wrong person or with the wrong name!
Gmail has a new option where you can recall a sent message within 30 seconds after you have sent it. Have you ever gotten a stressful email in the evening and then the rest of the quality time with your family is destroyed? If you want to snooze an email, then go to your main Gmail screen and click on the clock icon to the right. You will be able to snooze your email for a day or a week, a month if that is what you need. When you are ready to respond to the email it will appear again.
Do you need a reminder to respond to the email, and then you can drag the email from your inbox and into tasks on the right-side panel? The reminder will appear with a link under it, which will take you directly to the email.
In general, it is a good idea to put emails on your to-do list as you will never forget to respond. Have you ever looked through all your emails just to find your flying tickets, a booking reservation, or where to meet a colleague for lunch?
The payment and subscription feature on Gmail will make sure you always have an overview of all your tickets, reservations, etc. It ended up growing and becoming a real product and, in the following 15 years, accumulated more than 1 billion users. O Olhar Digital prepared a special article with the most important information you need to know about the history of Gmail: when it emerged, who created it and more. Check it out below:. Although the official launch was in , the history of Gmail starts a few years earlier.
In , engineer Paul Buchheit, who had experience creating webmail services while working in the field during the s, began to develop a service to be used internally among Google employees. He looked at the top names in the market - Yahoo! Mail and Hotmail - and listed their main shortcomings: confusing and slow interface, use of outdated programming languages, and lack of space for storing messages, which forced users to delete old emails when they reached the space limit offered by the services.
Google engineers also endeavored to incorporate the company's main product into the email service: with the search engine integrated with webmail, users were able to easily find old messages - which became even more important considering the space provided by the Gmail. So, on April 1, , Google officially launched Gmail. At the time, it featured the full name of the company.
Gmail Shape: The Gmail Icon is a critical design element, which determines the visual effect on the target audience. A unique aspect of the updated Gmail logo is its M-shaped envelope. The design team headed by Mr. Cyphers carried out some testing and received feedback on it.
The previous Gmail logo design in red was sleek and boasted some shades on top of and inside it. This gives it a 3D effect. Now, the new Gmail logo design is much thicker.
The shoulders appear wider than before and are well rounded. While the older Gmail logo design had some shades, the newer design appears clean but lacks shades. But the absence of shades is made up for by overlapping colors. Since the Gmail logo is a colorful version now, it no longer depends on shades to leave an impression on viewers. Companies communicate to potential customers using brand colors.
Therefore, colors play a great role in determining the right visual language of a brand. In most cases, when a company picks its brand color scheme, it uses the colors in all products, including business cards, brochures, websites, etc.
Taking that into account, the Google Icon has also retained the old color scheme in the redesigned Gmail version. It has redesigned its iconic envelope M logo. The M shape stays the same but comes with significant color changes. Now, the color scheme dominates the Gmail logo. But red is the most prominent color in the logo. Blue, green, and yellow merely appear at the arc of the logo. Gmail Color Consistency: After redesigning the Gmail logo, Google also maintained the color consistency.
All logos of Google products appear in the same color scheme and shape as the new Google logo. After updating its own logo and that of other products, Google now boasts the same visual identity for all its products.
But some experts have criticized how the colors appear in the new design. For example, some experts say that the colors have been used without any order or direction.
You can spot that randomness in the order of colors, and this causes some confusion. Overlapping Gmail Colors: Another aspect of the new Google logo designs is that they use overlapping colors. To some people, these logos may seem a bit confusing and complex to the eye. In older Google logos, the three main colors were green, blue, and yellow alongside their secondary colors, and they were isolated from each other.
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